A Healthy America
A Healthy America is a movement that will market health to all Americans, reaching into every home, workplace, school, and community. It will deliver messages that surprise, provoke, inspire and motivate people. The campaign will include the full range of media forms, from documentaries to tweets, from 30-second ads to viral videos. Working in coordination with community-led efforts to promote health and prevent disease, these messages will make news and prompt change by individuals, organizations, and government. Through pervasive and sustained delivery, A Healthy America will become a trusted and permanent thread in the fabric of American culture and ultimately bend the curve on chronic disease in this country.