Joe Smyser, PhD, MSPH
CEO, The Public Good Projects
Dr. Joe Smyser, PGP’s Chief Executive Officer, holds a PhD and masters in public health, and has worked at the intersection of public health and marketing throughout his career. He has designed core strategies for four of the United States' largest behavior change campaigns: the largest campaigns to date for the U.S. Centers for Disease Control and Prevention (CDC) and The U.S. Food & Drug Administration (FDA). Additionally, Dr. Smyser has worked with the behavior change marketing agency Rescue, USAID, the California Department of Public Health, Google, the Nuclear Threat Initiative, Direct Relief International, and the Peace Corps. He has been a founding member of several companies, one of which, L. International, employs social marketing strategies for sexual and reproductive health programming in Sub-Saharan Africa. His diverse background also includes holding the position of Director of Strategy and Partnerships for Big Boi of Outkast, the multiple Grammy award-winning hip hop duo. Dr. Smyser is a leading proponent of integrated marketing strategies for behavior change, as well as the need for outside-the-box public-private partnerships. He has forged public health collaborations with Tumblr, Buzzfeed, and other media and technology companies, as well as in the music and entertainment industries. A regular speaker and trainer, Dr. Smyser is an Adjunct Lecturer at Columbia University, where he teaches campaign design and evaluation.