Americans are suffering needlessly from disease and dying before their time.
The United States has dropped to the bottom of the ranking in health statistics among high-income countries. The U.S. also ranks last among peer countries in infant mortality, childhood and adult obesity, adult diabetes, and the likelihood of surviving to age 50.
We pay much more for health care, and we can't afford it.
Americans spend over $8,000 per capita for medical care, which is more than twice the average for high-income countries. The $2.5 trillion we spend on medical care each year is taking money that individuals, employers, and governments could use for other critical needs.
We can use the mass media not just to inform, but to transform health.
MESSAGES IN THE MASS MEDIA ARE COST-EFFECTIVE FOR OUTCOMES
Anti-smoking media campaigns have persuaded millions of Americans to quit. These campaigns are not only effective, they are cost-effective.
MEDIA CAN INFLUENCE BOTH INDIVIDUALS AND POLICYMAKERS
We are experiencing a revolution in communications, giving us the platforms and tools to reach people in unprecedented ways.
Our health is shaped by our individual behavior and by policies of organizations and government. When individuals and people working in organizations and government receive similar media messages, they reinforce each other and can change the culture.