4% Decline in Soda Sales
With funding from Bristol-Myers Squibb Foundation, Mountain States Health Alliance, and Wellmont Health System, the Live Sugarfeed campaign encouraged consumers to drink water instead of sugary beverages and businesses and other local organizations to promote healthier beverages to their employees and members.
The LiveSugarFreed campaign achieved approximately 27 million impressions across the Tri-Cities region of Kentucky, Virginia, and Tennessee, with Tennessee serving as its hub. In a study conducted by the Centers for Disease Control and Prevention, among 18 states collecting survey data, Tennessee had the second-highest consumption of sugary drinks. In a survey in the Tri-Cities region conducted by the campaign, adults age 18-45 reported drinking an average of 1.7 sugary drinks per day. One in seven (14%) drank four or more sugary drinks per day. The Live Sugarfreed campaign represented a broad community-rooted effort to address this problem. This community-rooted design was successful in encouraging organizations to adopt policies to promote healthier beverage options, with 195 organizations taking a campaign pledge. PGP’s evaluation included a metric never before used in health campaigns: sales data of sugar sweetened beverages. These sales data showed a 4.1% decline in sales of soda in the intervention area compared to a control region. Live Sugarfreed’s formal evaluation was recently published in the American Journal of Public Health, as well as presented at health conferences nationwide. PGP has received numerous requests for technical assistance related to its novel evaluation, from health departments and other organizations seeking more robust evaluation of health campaigns.
New Jersey Statewide Campaign
With funding from The Nicholson Foundation, the NJSugarfeed campaign builds upon lessons learned from PGP's LiveSugarfeed campaign. NJSugarfreed focuses primarily on Medicaid and Medicaid-eligible populations, encouraging consumers to drink water instead of sugary beverages and businesses and other organizations to promote healthier beverages to their employees and members. Messages are tailored for particular communities, and developed in English and Spanish.
New Jersey’s population of approximately nine million is suffering the consequences of an unhealthy diet, evidenced by high rates of obesity, diabetes and hospitalizations. A leading contributor to the obesity and diabetes epidemics is sugar consumption. PGP solicits the support of community and statewide organizations to provide valuable input on the formation of the campaign, assist in dissemination of campaign content, and pledge to do their part to promote healthy drink choices.
NJSugarFreed's partners are numerous and include:
- American Heart Association
- Alzheimer’s Association Greater NJ
- Center for Family Resources
- Eva’s Village
- Health Coalition Of Passaic County
- Home Care Options
- Liberty Family Success Center
- Morris County’s Child Care Resource and Referral Agency (CCR&R)
- New Jersey Community Development Corporation
- Paterson Alliance
- Paterson Department of Health and Human Services
- Paterson Community Health Center, Inc.
- Paterson Housing Authority
- Paterson WIC at St. Joseph’s Hospital
- Partnership for Maternal & Child Health of Northern NJ
- Passaic County Department of Health
- St. Pauls’s Community Development Corporation
- Trenton Health Team
- United Way of Passaic County