We can use the mass media not just to inform, but to transform health.

MESSAGES IN THE MASS MEDIA ARE COST-EFFECTIVE FOR OUTCOMES

Anti-smoking media campaigns have persuaded millions of Americans to quit.  These campaigns are not only effective, they are cost-effective. 

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MEDIA CAN INFLUENCE BOTH INDIVIDUALS AND POLICYMAKERS

We are experiencing a revolution in communications, giving us the platforms and tools to reach people in unprecedented ways. 
 
Our health is shaped by our individual behavior and by policies of organizations and government.  When individuals and people working in organizations and government receive similar media messages, they reinforce each other and can change the culture.

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