Thomas Gensemer

Chief Strategy Officer, Burson-Marsteller/WPP

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Thomas Gensemer has more than a decade’s experience building some of the best-known political, corporate and non-profit campaigns in recent history.  Prior to his current leadership role at Burson-Marsteller, one of the worlds largest communications networks, he served as CEO and Managing Partner of Blue State Digital (BSD), a position he held since the firm's founding in 2004, and he negotiated the acquisition of BSD by WPP in 2010. 

Thomas is best known for his political work in the US and around the world and for engagement campaigns with corporate and NGO brands including Ford, Google, Dow Chemical, Unilever, Sundance Institute, American Red Cross, United Way, the “It Gets Better” Project, and Lady Gaga’s “Born This Way Foundation”.  

Thomas has been personally honored with industry recognitions including PR Week 40 Under 40 (2015), AdAge's 40 Under 40 (2013), Crain's 40 Under 40 (2009).  His work has earned awards including four Webbys, two Reed Awards, an EMEA Sabre Award, and more than 25 AAPC Pollies.  

In 2012, Thomas was featured in the book Pioneers of Digital by Paul Singer along with a dozen other leading entrepreneurs, investors and technologists.  

From 1999 to 2004, Thomas was Managing Director of The Accelerator Group, a venture capital fund and business incubator with offices in New York, Los Angeles, and London. The fund developed and funded a broad portfolio of early-stage technology and marketing businesses including Pyra-Blogger (acquired by Google), Openwave (OPWV), 24/7 Media, and Meetup.com. 

Thomas currently serves on the World Economic Forum councils on Future of Government and Technology (2011, 2012), on the advisory board of the YMCA of NYC, and is a board member of the It Gets Better Project.

Originally from the rural outskirts of Pittsburgh, PA, Thomas is a graduate of New York University and currently lives in New York City.