All types
Jan 2023

Abortion Misinformation: Another Threat to Women’s Health

Online discourse about abortion has increased dramatically, following the reversal of Roe v. Wade. With this increase in conversation has come an increase in misinformation about abortion. This case study uses PGP's media monitoring capabilities to identify top misinformation themes within references to abortion and highlights important areas of future research.
Nov 2022

A Multifaceted Campaign to Combat COVID-19 Misinformation in the Hispanic Community

At the height of the COVID-19 pandemic, PGP, Hispanic Communications Network and World Voices Media joined forces to launch a nationwide, multifaceted campaign which aimed to increase vaccine confidence and decrease misinformation on social media within Hispanic communities. This study reviews our process creating the campaign and provides recommendations on reaching audiences with fact-based misinformation prebunk and debunk messaging.

SOURCE: Journal of Community Health


Oct 2022

“I always want to do good with my platform”: Evaluating Influencers’ Experiences Participating in PGP’s Health Programs

PGP has engaged with thousands of social media influencers to address critical public health issues. While we rigorously evaluate our influencer programs in order to understand message receptivity and correlations to real-world health outcomes, it is also important to understand influencers’ own experiences engaging in this work. This case study explores influencers’ perspectives on their engagement in PGP’s health programs. Findings from this case study can help strengthen health programs and make participating more impactful for influencers, with the ultimate goal of improving outcomes for the communities that the influencers serve.
Aug 2022

Strategies to Inform Public Health Programs that Address Social Isolation and Loneliness among Older Adults 

Social isolation and loneliness are associated with a lengthy list of health conditions. Social isolation skyrocketed during the COVID-19 pandemic, particularly in the early months when social distancing and isolation were part of public health guidelines. With those age 65+ disproportionately impacted by COVID-19 morbidity and mortality, many older adults have spent years living isolated, with fear and uncertainty about their own health and the health of their loved ones. Despite its importance, research and interventions addressing older adults have been historically underfunded and deprioritized. This case study reviews results from PGP's research on this topic, and provides our perspective on the future of programs that target older adults.

RELATED PROJECT: Life Experienced

Aug 2022

Mental Health Stigma Reduction in the Midwest: Evidence from a Digital Campaign Using a Collective Impact Model

A digital media campaign was implemented to reduce mental health stigma in the Omaha Metropolitan area, a key component of improving mental health outcomes. The results suggest that the implemented evidenced-based approach created positive shifts in stigma reduction. This evaluation further supports the potential effectiveness of scaling and adapting digital media campaigns for stigma reduction in different geographic locations. 
Jun 2022

What next? Expanding our view of city planning and global health, and implementing and monitoring evidence-informed policy

This Lancet Global Health Series on urban design, transport, and health aimed to facilitate development of a global system of health-related policy and spatial indicators to assess achievements and deficiencies in urban and transport policies and features. This final paper in the Series summarises key findings, considers what to do next, and outlines urgent key actions.
Jun 2022

Creating a Documentary Film to Tell the Story of Substance Use on Martha’s Vineyard

In 2019, The Public Good Projects (PGP), along with its sister creative agency Straight to Tell, joined the Martha’s Vineyard Substance Use Disorder Coalition in a partnership to address substance use on Martha’s Vineyard. The first phase involved formative research, which formed the foundation for the second phase - a full-length documentary filmed by Straight To Tell. This case study provides results from the formative research behind On Island, and comments on the potential for documentary films to galvanize a community-based response to substance use.

RELATED PROJECT: Martha's Vineyard

Jun 2022

City planning policies to support health and sustainability: an international comparison of policy indicators for 25 cities

This study assesses policy frameworks for city planning for 25 cities across 19 lower-middle-income countries, upper-middle-income countries, and high-income countries to identify whether these policies supported the creation of healthy and sustainable cities.
Jun 2022

Determining thresholds for spatial urban design and transport features that support walking to create healthy and sustainable cities

Through this study authors aimed to identify the minimum thresholds for urban design and transport features associated with two physical activity criteria: at least 80% probability of engaging in any walking for transport and WHO's target of at least 15% relative reduction in insufficient physical activity through walking.
Jun 2022

Using open data and open-source software to develop spatial indicators of urban design and transport features for achieving healthy and sustainable cities

This study developed a reusable, open-source urban indicator computational framework using open data to enable consistent local and global comparative analyses. We show this framework by calculating spatial indicators—for 25 diverse cities in 19 countries—of urban design and transport features that support health and sustainability. We link these indicators to cities’ policy contexts, and identify populations living above and below critical thresholds for physical activity through walking.

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